Kiwi Experience: Make it attractive, again
Kiwi Experience is the leading hop-on hop-off guided bus experience in New Zealand. This website redesign project aims to apply the new branding to the website and make it attractive to its young audience. The new website also need to help sales and conversions.
Wireframing the webpages and create UI based on agreed wireframe. Improve online booking experience
I work with UX designer, marketing specialists, marketing manager and front-end developer to deliver the project
Optimal Workshop. Sketch. Card Sorting. Chalkmark Test
Re-shape the Customer Journey & Build New IA
Work with UX designer, we run card sorting among couple of users to help design our new IA. Then we validate the IA by Chalkmark test. We create site structure based on the test result.
Low Fidelity Wireframes
Quickly made wireframes to help inspire more discussions within team. We had multiple iterations before reach an confirmed wireframe.
New Branding Design
The new branding is bold, fresh and clean. It perfectly suits our young target audience.
Apply new branding and IA to website. Optimise for mobile devices and smooth the booking journey. Utilise our content to generate leads.