Kiwi Experience: Make it attractive, again

Kiwi Experience is the leading hop-on hop-off guided bus experience in New Zealand. This website redesign project aims to apply the new branding to the website and make it attractive to its young audience. The new website also need to help sales and conversions.

My Role

Wireframing the webpages and create UI based on agreed wireframe. Improve online booking experience

The Team

I work with UX designer, marketing specialists, marketing manager and front-end developer to deliver the project

Tools/Methods

Optimal Workshop. Sketch. Card Sorting. Chalkmark Test

Re-shape the Customer Journey & Build New IA

Work with UX designer, we run card sorting among couple of users to help design our new IA. Then we validate the IA by Chalkmark test. We create site structure based on the test result.

Low Fidelity Wireframes

Quickly made wireframes to help inspire more discussions within team. We had multiple iterations before reach an confirmed wireframe.

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New Branding Design

The new branding is bold, fresh and clean. It perfectly suits our young target audience.

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UI Design

Apply new branding and IA to website. Optimise for mobile devices and smooth the booking journey. Utilise our content to generate leads.

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